Reliance Digital
Reliance Digital sponsors 2 properties, mostly music, then football, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2014
Back-of-shirt sponsor of Chennaiyin, 2014–2015.
Campaigns
With the agency and talent where the trade press named them.
Festive · 17 Oct 2025
A Diwali film in which a father and daughter race through festive chores with help from appliances and an online tutorial to reach the station where the mother, a train ticket collector, steps off for two minutes so the family can share sweets; the line is 'Sahi technology mil jaaye, toh apno ke saath 2-minute ki Diwali bhi badi ban jaati hai'.
Regional · 18 Oct 2023
A Bengali Durga Pujo film in which three friends use a smartphone to show pandal-maker Kanai-da his finished creation after he has gone home to his village; shot across Kolkata by director Pritha Chakraborty, with a 'Best Pandal Curator' category added at the Times Sharad Shrestha Awards.
Agency: L&K Saatchi & Saatchi.
Ad film · 12 Jan 2023
A brand campaign of TVCs positioning Reliance Digital stores as tech playgrounds where people wary of new devices can touch and try them with expert advisers, built on the insight that everyone wants technology but not everyone is comfortable with it.
Agency: L&K Saatchi & Saatchi.
Agencies
Credited on Reliance Digital's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| L&K Saatchi & Saatchi | 2 campaigns | 18 Oct 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Reliance Digital | 2 | 0 | 3 | Music | 17 Oct 2025 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Reliance Digital doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
What does Reliance Digital sponsor?
Reliance Digital has 2 confirmed sponsorship properties on record, mostly in music, then football, including Sunburn Festival, Chennaiyin. The latest is dated 17 Oct 2025.
Which agency works on Reliance Digital's campaigns?
Credited on Reliance Digital campaigns: L&K Saatchi & Saatchi (2 campaigns, latest 18 Oct 2023).
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