#rajnigandhamasterstroke
During the 2023 cricket World Cup, fans registered on a microsite and used generative AI to make cricket artworks in styles such as oil on canvas, shared them with the hashtag and competed for phones and smartwatches; Mindshare built it.
| Brand | DS Group (Rajnigandha, Pulse, Catch) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social, on-ground |
| Source | afaqs! |
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