#OriginalsKeepMoving billboard installed by women mountaineers
OOH stunt in which three professional women mountaineers (Aishwarya Gajanan Ghare, Marishaa Shah, Priyanka Chinchorkar) climbed 35 feet to hang a 70-pound, 800 sq ft D'Lites flex on a Mahim billboard, extending the campaign's message about pushing past labels. Conceived and executed by OOH agency Street Talk (Signpost India).
