#NoBaalBanka
Parachute Advansed Gold bought contextual interruptions inside Zee TV, ZEE5 and YouTube content to make the point that summer heat damages hair, timed to the viewing moment rather than sold as a standalone film.
| Brand | Parachute |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, OTT, digital |
| Source | exchange4media |
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