Yatra
Yatra has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
See how Yatra compares with Emirates and MakeMyTripA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in Yatra's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shafali Verma | Past | 20 Mar 2023 | 20 Mar 2023 |
Campaigns
With the agency and talent where the trade press named them.
Other · 1 Aug 2025
Yatra marked its 19th anniversary with the Yatra Big Outing Fest, an anniversary promotion built around deals and offers rather than a new-product push.
Festive · 24 May 2024
A summer-season campaign built to capture the seasonal surge in leisure travel bookings, covered by ET BrandEquity as Yatra's plan for the perfect summer escape.
Sponsorship activation · 20 Mar 2023
Built around Yatra's cancellation-protection feature (an insurance product underwritten by Liberty General Insurance), the campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' ran three digital video commercials fronted by Delhi Capitals' Women's Premier League players, addressing traveller anxiety about booking in advance. CEO Dhruv Shringi said it aimed to give customers a safety net so they could plan travel with confidence.
Talent: Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey, Tara Norris.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Yatra | 0 | 0 | 3 | – | 1 Aug 2025 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Yatra doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Know when Yatra signs something new
One email when Yatra or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
Work at Yatra? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.