Built around Yatra's cancellation-protection feature (an insurance product underwritten by Liberty General Insurance), the campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' ran three digital video commercials fronted by Delhi Capitals' Women's Premier League players, addressing traveller anxiety about booking in advance. CEO Dhruv Shringi said it aimed to give customers a safety net so they could plan travel with confidence.
