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Ad filmIndia25 Sep 2021

Yeh Toh Bada Toing Hai 2.0

A three-film revival of the brand's old jingle, reversing the usual innerwear gaze: Rashmika Mandanna plays a yoga instructor who keeps finding excuses to look at student Vicky Kaushal's waistband, and he plays along. Leo Burnett wrote it around the idea of a woman making the first move.

BrandMacho Sporto
AgencyLeo Burnett India
TalentRashmika Mandanna, Vicky Kaushal
ChannelsTV, digital
SourceMediaNews4U

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