Dil Se Khoobsurat
A TVC in which a woman on a bus gives a visually impaired schoolgirl the window seat and narrates the view for her; the girl tells her she is beautiful because those beautiful on the inside are the ones who truly are. The soap brand's argument for inner beauty in a category with full penetration and little differentiation.
| Brand | Cinthol |
|---|---|
| Agency | Lightbox |
| Talent | Not named |
| Channels | TV |
| Source | MediaNews4U |
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