Khadim
Khadim sponsors 1 property, mostly football, and has 2 campaigns on record.
3 of 3 rows confirmed on their sourceHow we check
See how Khadim compares with Titan and Lux IndustriesA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 1997
Front-of-shirt sponsor of East Bengal, 1997–1998.
Campaigns
With the agency and talent where the trade press named them.
Festive · 16 Oct 2023 · Reported value Rs 1,000
A festive campaign in regional languages for the brand's home markets: 'Swargo Theke Morto Cholche Khadim Cholbe Khadim' for Durga Puja across Bengal, Assam and Tripura and 'Aapka Khadim Sabka Khadim' for Dussehra elsewhere, leaning on seven decades of the brand and its promise of fashionable footwear at a fair price, with in-store offers on purchases above Rs 1,000 across ATL, BTL and digital media.
Influencer · 29 Aug 2022
For the Pujo shopping season Khadim put Bengali YouTubers Kiran Dutta (The Bong Guy) and Indrani Biswas (Wonder Munna) in a film about the delight of walking into a Khadim store, pitching its 'It's Wow, It's Khadim' mix of price, refreshed stores and fashion at younger buyers. Ran as online video on Google and Meta platforms and on the brand's social handles.
Talent: Kiran Dutta, Indrani Biswas.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Khadim | 1 | 0 | 2 | Football | 16 Oct 2023 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and Khadim doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
What does Khadim sponsor?
Khadim has 1 confirmed sponsorship property on record, mostly in football, including East Bengal. The latest is dated 16 Oct 2023.
Know when Khadim signs something new
One email when Khadim or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
Work at Khadim? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.