Durga Puja 2022 campaign with The Bong Guy and Wonder Munna

For the Pujo shopping season Khadim put Bengali YouTubers Kiran Dutta (The Bong Guy) and Indrani Biswas (Wonder Munna) in a film about the delight of walking into a Khadim store, pitching its 'It's Wow, It's Khadim' mix of price, refreshed stores and fashion at younger buyers. Ran as online video on Google and Meta platforms and on the brand's social handles.