Thumb Rule 10X
A 360-degree campaign against underinsurance built on a single rule of thumb, that a term cover should be at least ten times annual income, fronted by Shubman Gill across a series of films and timed to the T20 World Cup. It used finfluencers alongside TV, print, outdoor and digital.
| Brand | Bajaj Allianz Life Insurance |
|---|---|
| Agency | Not named |
| Talent | Shubman Gill |
| Channels | TV, print, OOH, digital, social |
| Source | exchange4media |
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