Bajaj Allianz Life Insurance
Bajaj Allianz Life Insurance has 4 campaigns on record and no confirmed sponsorships yet.
2 of 4 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Bajaj Allianz Life Insurance's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shubman Gill | Current | 5 Jun 2024 | 19 May 2025 |
| Ayushmann Khurrana | Past | 7 Sep 2020 | 7 Sep 2020 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 19 May 2025
A film with brand ambassador Shubman Gill that maps his run of highs and lows in cricket onto the insurer's SISO investment mechanism, arguing that steady, systematic investing beats reacting to market swings.
Talent: Shubman Gill.
Integrated campaign · 5 Jun 2024
A 360-degree campaign against underinsurance built on a single rule of thumb, that a term cover should be at least ten times annual income, fronted by Shubman Gill across a series of films and timed to the T20 World Cup. It used finfluencers alongside TV, print, outdoor and digital.
Talent: Shubman Gill.
Digital/social · 4 Jun 2022
A pan-India talent hunt drew over 5,400 entries from retired people, and eleven of them made a music video themselves after workshops with Bollywood mentors. The point was that a retirement income buys the freedom to go back to a talent you set aside.
Launch · 7 Sep 2020
The insurer's first celebrity signing put Ayushmann Khurrana at the centre of a refreshed brand story for its Smart Protect Goal term plan and the Smart Assist remote-sales service, pitched at buyers who had turned cautious and contactless during the pandemic.
Talent: Ayushmann Khurrana.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bajaj Allianz Life Insurance | 0 | 0 | 4 | – | 19 May 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Bajaj Allianz Life Insurance doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Who are Bajaj Allianz Life Insurance's brand ambassadors in 2026?
Campaigns since April 2025 feature Shubman Gill. This comes from campaign credits in the trade press, not from endorsement contracts.
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