Superstar After Retirement
A pan-India talent hunt drew over 5,400 entries from retired people, and eleven of them made a music video themselves after workshops with Bollywood mentors. The point was that a retirement income buys the freedom to go back to a talent you set aside.
| Brand | Bajaj Allianz Life Insurance |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | MediaNews4U |
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