Smart Living with Ayushmann Khurrana
The insurer's first celebrity signing put Ayushmann Khurrana at the centre of a refreshed brand story for its Smart Protect Goal term plan and the Smart Assist remote-sales service, pitched at buyers who had turned cautious and contactless during the pandemic.
| Brand | Bajaj Allianz Life Insurance |
|---|---|
| Agency | Not named |
| Talent | Ayushmann Khurrana |
| Channels | TV, digital |
| Source | MediaNews4U |
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