NIVEA Body Milk 'your skin gets thirsty too' with Rohit Saraf
Digital-first launch film for the hyaluronic-acid Body Milk that borrows a viral format, with Rohit Saraf drawing a line between soaking up attention and soaking up hydration. Taken onto the street with branded cabs carrying oversized bottles on their roofs in major cities.
| Brand | Nivea India |
|---|---|
| Agency | Not named |
| Talent | Rohit Saraf |
| Channels | digital, social, on-ground, OOH |
| Source | MediaNews4U |
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