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Integrated campaignIndia4 Jul 2026

Rang Hi Asli Pata Hai

Asian Paints partnered with Zomato to spotlight India's habit of using house colours, not addresses, as directions; a digital film follows a Zomato delivery partner navigating by colour, and the idea was rolled out live across roughly four million Zomato orders for 15 days.

BrandZomato
AgencyWhite Rivers Media
TalentNot named
Channelsdigital
SourceMediaNews4U

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Asian PaintsRang Hi Asli Pata HaiDigital/social · 30 Jun 2026Digital/socialWhite Rivers Media30 Jun 2026

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