Nivea India
Nivea India sponsors 1 property, mostly music, and has 8 campaigns on record. 2 confirmed in 2026.
9 of 9 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
"is set to elevate the festival experience by seamlessly blending music with moments of thoughtful self-care".
Ambassadors
Talent named in Nivea India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rohit Saraf | Current | 21 Nov 2025 | 21 Nov 2025 |
| Samantha Ruth Prabhu | Past | 20 Feb 2025 | 20 Feb 2025 |
| Taapsee Pannu | Past | 18 Dec 2024 | 18 Dec 2024 |
| Kusha Kapila | Past | 18 Dec 2024 | 18 Dec 2024 |
| Ranveer Singh | Past | 28 May 2024 | 28 May 2024 |
| Sania Mirza | Past | 5 Dec 2023 | 5 Dec 2023 |
| Madhuri Dixit | Past | 5 Dec 2023 | 5 Dec 2023 |
| Shreya Ghoshal | Past | 5 Dec 2023 | 5 Dec 2023 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 19 May 2026
A four-part YouTube micro-series made with Terribly Tiny Tales for NIVEA's lip care range, following a young talent manager through work calls, doom-scrolling and an awkward romance, with the lip balm woven into moments of comfort. Stars Bhagyashree Limaye, Gaurav Alugh and Jeet Singh Panwar, extended through social and creator content.
Talent: Bhagyashree Limaye, Gaurav Alugh, Jeet Singh Panwar.
Digital/social · 21 Nov 2025
Digital-first launch film for the hyaluronic-acid Body Milk that borrows a viral format, with Rohit Saraf drawing a line between soaking up attention and soaking up hydration. Taken onto the street with branded cabs carrying oversized bottles on their roofs in major cities.
Talent: Rohit Saraf.
Regional · 3 Apr 2025
An integrated Kannada campaign with Zee Kannada for NIVEA body lotion, built on two brand films with the serial characters Seetha (Vaishnavi Gowda) and Shravani (Asiya Firdouse), a self-care story contest and a finale event with the channel's stars. OMD India handled the media partnership.
Talent: Vaishnavi Gowda, Asiya Firdouse.
Launch · 20 Feb 2025
Samantha Ruth Prabhu becomes the face of the Thiamidol-based Luminous Even Glow range of serum, day cream, night cream and face wash, in a commercial about consistency in a skincare routine aimed at the hyperpigmentation problem.
Talent: Samantha Ruth Prabhu.
Launch · 20 Feb 2025
Samantha Ruth Prabhu was unveiled as brand face alongside the Thiamidol-based Luminous Even Glow range for dark spots and hyperpigmentation; the television commercial follows her skincare journey with a science-led message.
Talent: Samantha Ruth Prabhu.
Show 3 more
Influencer · 18 Dec 2024
The annual Fresh Batch talent property had entrants perform Taapsee Pannu's hook step from the NIVEA Soft anthem on the short-video app Moj, with 80-plus influencers and creators Kusha Kapila, Ruhee Dosani and Dharna Durga driving entries. A 444-video chain of people passing and applying moisturiser took a Guinness World Records title on 18 December 2024.
Talent: Taapsee Pannu, Kusha Kapila, Ruhee Dosani, Dharna Durga.
Ad film · 28 May 2024
TVC for the Fresh Active deo roll-on with brand ambassador Ranveer Singh, pitching a single application for 48 hours of freshness to men on the move.
Talent: Ranveer Singh.
Digital/social · 5 Dec 2023
Digital-first celebration of the NIVEA Creme blue tin's staying power, with Madhuri Dixit, Shreya Ghoshal and Sania Mirza cast as the originals of their fields and posting the films on their own Instagram accounts.
Talent: Madhuri Dixit, Shreya Ghoshal, Sania Mirza.
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nivea India | 1 | 2 | 8 | Music | 19 May 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Nivea India doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Nivea India sponsor?
Nivea India has 1 confirmed sponsorship property on record, mostly in music, including Lollapalooza India. The latest is dated 19 May 2026.
Who are Nivea India's brand ambassadors in 2026?
Campaigns since April 2025 feature Rohit Saraf. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Nivea India signs something new
One email when Nivea India or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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