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Digital/socialIndia16 Dec 2023

Rollioverse

A CGI film by Makani Creatives for the roll-shaped Rollio bags, in which Ananya Panday steps into a surreal world built around the bag's silhouette; the #OwnTheRoll launch rode the CGI-and-metaverse trend.

BrandAmerican Tourister
AgencyMakani Creatives
TalentAnanya Panday
Channelsdigital
SourceMediaNews4U

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