Born To Cross Boundaries
A TVC by Famous Innovations in which Virat Kohli plunges into freezing water, bungee-jumps off a bridge, plays an alpine horn and wears a kilt, urging travellers past their comfort zones. Amplified across digital, TV, outdoor and social.
| Brand | American Tourister |
|---|---|
| Agency | Famous Innovations |
| Talent | Virat Kohli |
| Channels | TV, digital, OOH, social |
| Source | The Times of India (NewsVoir) |
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