Safe Second Account
360-degree campaign positioning Airtel Payments Bank as a 'Safe Second Account' for everyday digital transactions, urging customers to keep it separate from their primary savings account, built around the line 'Is Bank ko aapke paise nahi, aapki safety chahiye'.
| Brand | Airtel |
|---|---|
| Agency | Fundamental |
| Talent | Not named |
| Channels | TV, print, digital, social, OOH, cinema |
| Source | MediaNews4U |
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