Fundamental
Named on 5 campaigns for 3 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Airtel | 3 | Safe Second Account19 Sep 2025 |
| Parle Products | 1 | Can't Say No to Hide & Seek Milano19 Feb 2026 |
| Jockey | 1 | JKY Groove3 Jun 2025 |
Campaigns
Newest first, with what our re-check found on each source.
Ad film · 19 Feb 2026
Parle made actor Lakshya the face of the Platina Hide & Seek Milano centre-filled cookie range, with spots built on the line 'Can't Say No to Hide & Seek Milano' and an indulgence-without-boundaries idea from Pallavi Chakravarti's shop.
Agency: Fundamental. Talent: Lakshya.
Integrated campaign · 19 Sep 2025
360-degree campaign positioning Airtel Payments Bank as a 'Safe Second Account' for everyday digital transactions, urging customers to keep it separate from their primary savings account, built around the line 'Is Bank ko aapke paise nahi, aapki safety chahiye'.
Agency: Fundamental.
Launch · 3 Jun 2025
A Gen Z athleisure sub-line (t-shirts, hoodies, multi-utility cargos, crop tops) aimed at 18-24 year-olds, built around oversized fits and self-expression. Launched with a one-day mall shoot and expanded with a winter drop later in the year.
Agency: Fundamental.
Integrated campaign · 23 Mar 2024
360-degree campaign positioning Airtel Xstream Fiber as the hub for big-screen home entertainment, using characters from popular shows and creative adapted into nine languages.
Agency: Fundamental.
Launch · 11 May 2023
Campaign for Airtel's affordable postpaid Family Plan reframing 'family' to include chosen friends as well as blood relatives, built around a single-bill proposition for multiple connections.
Agency: Fundamental.
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