Inverted
An upside-down print stunt in the Times of India marking the public launch of slice's UPI-first account, mirroring the product's simplicity while extending the account beyond slice's existing customer base.
| Brand | PepsiCo India (incl. bottler Varun Beverages) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | |
| Source | afaqs! |
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