JKY Groove
A Gen Z athleisure sub-line (t-shirts, hoodies, multi-utility cargos, crop tops) aimed at 18-24 year-olds, built around oversized fits and self-expression. Launched with a one-day mall shoot and expanded with a winter drop later in the year.
| Brand | Jockey |
|---|---|
| Agency | Fundamental |
| Talent | Not named |
| Channels | Not named |
| Source | BestMediaInfoPage Industries |
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