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PurposeIndia24 Feb 2022

6-in-1 vaccination awareness with MS Dhoni

MS Dhoni fronted a video drawing a parallel between hitting a six in cricket and the 6-in-1 combination vaccine protecting infants against six diseases in one injection, under the tagline 'less injections, less pain', running on TV, YouTube, a dedicated website and at paediatricians' clinics.

BrandGlaxosmithkline Pharmaceuticals
AgencyNot named
TalentMS Dhoni
ChannelsTV, digital, on-ground
SourceMediaNews4U

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