Palermo 2025 film
A two-minute film for the Palermo sneaker built on jugaad, showing young people upcycling a PUMA jacket, hitchhiking to save money and rigging a bedsheet into a rooftop cinema screen. It follows a 2024 Palermo film set in Mumbai, Kolkata and Shillong.
| Brand | Puma India |
|---|---|
| Agency | Not named |
| Talent | Ibrahim Ali Khan, Shanaya Kapoor |
| Channels | digital, social |
| Source | BestMediaInfo |
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