Yas Island
Yas Island has 12 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in Yas Island's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Hrithik Roshan | Past | 27 Mar 2025 | 27 Mar 2025 |
| Abhay Deol | Past | 27 Mar 2025 | 27 Mar 2025 |
| Farhan Akhtar | Past | 27 Mar 2025 | 27 Mar 2025 |
| Jason Momoa | Past | 11 May 2023 | 11 May 2023 |
| Ranveer Singh | Past | 23 Mar 2022 | 23 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 1 Sep 2026
To launch the Kryptonite Collider ride, Yas Island dropped Lex Luthor into the trailer reel at VOX Cinemas across the UAE for two weeks, so audiences met the first chapter of the ride's story before the film began, with out-of-home and digital support and appearances at the UAE and Saudi Supergirl premieres.
Agency: Momentum Worldwide.
Integrated campaign · 20 Jun 2026
A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.
Integrated campaign · 27 May 2025
The reveal of the first Disney theme park resort in the Middle East, staged on Yas Island. A decoy campaign built around a supposed 15-year Yas Island celebration brought 70 journalists to a room in Abu Dhabi before the real announcement dropped at 4pm on 7 May, followed 40 minutes later by outdoor placements, a 9,000-drone show and a public celebration at Yas Links.
Agency: Momentum Dubai. Talent: Lang Lang, Rashed Alnuaimi, Kerry Ellis, Sonya Balsara, Naomi Campbell, Nancy Ajram.
Integrated campaign · 26 May 2025
Miral and The Walt Disney Company announced the first Disney theme park resort in the Middle East and Africa in a secrecy-bound reveal planned in fifteen days, going from the unveiling to a global rollout in forty minutes across creative, media, communications and PR.
Agency: Momentum Dubai.
Integrated campaign · 16 May 2025
A brand platform built on the idea of joy, led by a hero film cast from Miral's own staff and aimed at visitors, partners and the Abu Dhabi community. It rolled out over a four to six week media plan starting on social and digital, then out of home, radio, publications and community events, with further activations planned across the following year.
Agency: Truant.
Show 7 more
Ad film · 27 Mar 2025
Yas Island cast the three leads of Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar and Abhay Deol, in an episodic film set across the island's attractions, timed for the window in which Indian families research their summer holiday.
Talent: Hrithik Roshan, Farhan Akhtar, Abhay Deol.
Ad film · 13 Jun 2023
Yas Island brought the Kuwaiti band Miami out of a long quiet spell to re-cut one of their nineties hits as the destination's Arabic summer jingle, shot across Ferrari World, Yas Waterworld, Warner Bros. World and the newly opened SeaWorld, and aimed at GCC family travellers.
Talent: Miami band.
Ad film · 11 May 2023
Jason Momoa took over the invented Chief Island Officer title from Kevin Hart, arriving in a film that had him paddling from Hollywood to Abu Dhabi. Follow-up spots put him through the island's attractions, including a Ferrari World rollercoaster gag that played on his real fear of them.
Talent: Jason Momoa.
Rebrand · 27 Oct 2022 · Reported value AED 13 billion
Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.
Rebrand · 26 Oct 2022
Miral replaced its old mark with a three-line logo standing for people, community and environment, and folded its operating arms into one house of brands, renaming Experience Hub as Miral Destinations and Farah Experiences as Miral Experiences alongside Yas Asset Management.
Integrated campaign · 23 Mar 2022
Ranveer Singh became the face of Yas Island for the Indian market in March 2022, chosen for his entertainer persona, in a campaign built to seed the destination with Indian families ahead of their summer and festive travel planning.
Talent: Ranveer Singh.
Digital/social · 24 Aug 2021
A staycation push run through the travel-restricted summer, paired with a Kids Go Free offer and a seven-part Toy Talks video series that used children's toys as spokespeople asking for a holiday of their own. It ran alongside the first Kevin Hart Chief Island Officer partnership.
Talent: Kevin Hart.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Official partner · Event · 2023
Destination partner; operator of Yas Island.
Agencies
Credited on Yas Island's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Momentum Worldwide | 1 campaign | 1 Sep 2026 |
| Momentum Dubai | 2 campaigns | 27 May 2025 |
| Truant | 1 campaign | 16 May 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Yas Island | 0 | 2 | 12 | – | 1 Sep 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Yas Island doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
Which agency works on Yas Island's campaigns?
Credited on Yas Island campaigns: Momentum Worldwide (1 campaign, latest 1 Sep 2026); Momentum Dubai (2 campaigns, latest 27 May 2025); Truant (1 campaign, latest 16 May 2025).
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