Skip to content
Subscribe
RebrandGulf27 Oct 2022

Miral brand identity refresh

Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.

BrandYas Island
AgencyNot named
TalentNot named
ChannelsNot named
SourceBreaking Travel News

More from Yas Island

CampaignTypeAgencyDate
Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026ExperientialMomentum Worldwide1 Sep 2026
The Answer is YasIntegrated campaign · 20 Jun 2026Integrated campaign–20 Jun 2026
A Whole New World AwaitsIntegrated campaign · 27 May 2025Integrated campaignMomentum Dubai27 May 2025
Disney theme park resort reveal on Yas IslandIntegrated campaign · 26 May 2025Integrated campaignMomentum Dubai26 May 2025
Campaign JoyIntegrated campaign · 16 May 2025Integrated campaignTruant16 May 2025
Zindagi Ko Yas BolAd film · 27 Mar 2025Ad film–27 Mar 2025
Summer anthem with Miami bandAd film · 13 Jun 2023Ad film–13 Jun 2023
Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)Ad film · 11 May 2023Ad film–11 May 2023