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Integrated campaignGulf20 Jun 2026

The Answer is Yas

A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.

BrandYas Island
AgencyNot named
TalentNot named
Channelsdigital, social
SourceCommunicate Online

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