A Whole New World Awaits
The reveal of the first Disney theme park resort in the Middle East, staged on Yas Island. A decoy campaign built around a supposed 15-year Yas Island celebration brought 70 journalists to a room in Abu Dhabi before the real announcement dropped at 4pm on 7 May, followed 40 minutes later by outdoor placements, a 9,000-drone show and a public celebration at Yas Links.
| Brand | Yas Island |
|---|---|
| Agency | Momentum Dubai |
| Talent | Lang Lang, Rashed Alnuaimi, Kerry Ellis, Sonya Balsara, Naomi Campbell, Nancy Ajram |
| Channels | OOH, digital, social, on-ground |
| Source | Campaign Middle East |
More from Momentum Dubai
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Yas Island | Disney theme park resort reveal on Yas IslandIntegrated campaign · 26 May 2025 | Integrated campaign | Momentum Dubai | 26 May 2025 |
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|---|---|---|---|
| Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| Disney theme park resort reveal on Yas IslandIntegrated campaign · 26 May 2025 | Integrated campaign | Momentum Dubai | 26 May 2025 |
| Campaign JoyIntegrated campaign · 16 May 2025 | Integrated campaign | Truant | 16 May 2025 |
| Zindagi Ko Yas BolAd film · 27 Mar 2025 | Ad film | – | 27 Mar 2025 |
| Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
| Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)Ad film · 11 May 2023 | Ad film | – | 11 May 2023 |
| Miral brand identity refreshRebrand · 27 Oct 2022 | Rebrand | – | 27 Oct 2022 |