Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)
Jason Momoa took over the invented Chief Island Officer title from Kevin Hart, arriving in a film that had him paddling from Hollywood to Abu Dhabi. Follow-up spots put him through the island's attractions, including a Ferrari World rollercoaster gag that played on his real fear of them.
| Brand | Yas Island |
|---|---|
| Agency | Not named |
| Talent | Jason Momoa |
| Channels | digital, social |
| Source | Communicate Online |
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