Who sponsors IIFA Awards
18 brands have sponsored IIFA Awards across 4 seasons since 2023. 3 came back for more than one season.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Maruti Suzuki | Title | Title | Title | Partner |
| Sobha Realty | Title | Presenting | Presenting | Partner |
| Yas Island | Official | Official | · | · |
| Amorepacific | · | Gifting | · | · |
| Criticare Asia Hospitals | · | Partner | · | · |
| Department of Culture and Tourism - Abu Dhabi | Official | · | · | · |
| EaseMyTrip | · | Official | · | · |
| Experience Abu Dhabi | · | Official | · | · |
| Faridah Ajmal Perfumes | · | Gifting | · | · |
| Hilton Abu Dhabi Yas Island | · | Hospitalit | · | · |
| JGS | · | · | · | Partner |
| Maisour | · | Partner | · | · |
| Nabila & Zero Makeup | · | Partner | · | · |
| Star Sports | Media | · | · | · |
| Vernost | · | Technology | · | · |
| Victory Events | · | · | · | Partner |
| Zee Network | · | Media | · | · |
| Zomato | · | · | · | Partner |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Maruti Suzuki | Automotive | Partner, Title | 2023–2026 | |
| Sobha Realty | Home & building | Partner, Presenting | 2023–2026 | |
| Yas Island | Media & entertainment | Official partner | 2023–2024 | |
| JGS | – | Partner | 2026 | |
| Victory Events | – | Partner | 2026 | |
| Zomato | E-commerce & retail | Partner | 2026 | |
| Amorepacific | – | Gifting | 2024 | |
| Criticare Asia Hospitals | – | Partner | 2024 | |
| EaseMyTrip | Travel & hospitality | Official partner | 2024 | |
| Experience Abu Dhabi | Travel & hospitality | Official partner | 2024 | |
| Faridah Ajmal Perfumes | – | Gifting | 2024 | |
| Hilton Abu Dhabi Yas Island | – | Hospitality | 2024 | |
| Maisour | – | Partner | 2024 | |
| Nabila & Zero Makeup | – | Partner | 2024 | |
| Vernost | – | Technology | 2024 | |
| Zee Network | Media & entertainment | Broadcast | 2024 | |
| Department of Culture and Tourism - Abu Dhabi | – | Official partner | 2023 | |
| Star Sports | Media & entertainment | Broadcast | 2023 |
1 more brand listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| LuLu Hypermarket | 2024 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
Every common category is already here.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source26 rows · what our check found on each source page
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
Title · Event · 2025
Presenting sponsor; the show is billed NEXA Presents IIFA Awards and referred to as the NEXA IIFA Awards 2025.
Presenting · Event · 2025
Co-presenter of the awards night.
Title · Event · 2024
Presenting sponsor of IIFA Awards and co-presenting sponsor of IIFA Weekend and Rocks.
Presenting · Event · 2024
Presenting sponsor of IIFA Weekend and Rocks and co-presenting sponsor of IIFA Awards.
Show 15 more
Hospitality · Event · 2024
Official hospitality partner.
Official partner · Event · 2023
Destination partner.
Official partner · Event · 2023
Destination partner; operator of Yas Island.
Title · Event · 2023
Title sponsor of the awards night, its seventh consecutive IIFA edition.
Title · Event · 2023
Title sponsor of IIFA Weekend in its first year with the property.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Know when IIFA Awards signs a new sponsor
One email when a new sponsor signs or a category opens up.