Kryptonite Collider cinema takeover
To launch the Kryptonite Collider ride, Yas Island dropped Lex Luthor into the trailer reel at VOX Cinemas across the UAE for two weeks, so audiences met the first chapter of the ride's story before the film began, with out-of-home and digital support and appearances at the UAE and Saudi Supergirl premieres.
| Brand | Yas Island |
|---|---|
| Agency | Momentum Worldwide |
| Talent | Not named |
| Channels | cinema, OOH, digital, social |
| Source | Campaign Middle East |
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