Campaign Joy
A brand platform built on the idea of joy, led by a hero film cast from Miral's own staff and aimed at visitors, partners and the Abu Dhabi community. It rolled out over a four to six week media plan starting on social and digital, then out of home, radio, publications and community events, with further activations planned across the following year.
| Brand | Yas Island |
|---|---|
| Agency | Truant |
| Talent | Not named |
| Channels | social, digital, OOH, radio, print, on-ground |
| Source | Campaign Middle East |
More from Yas Island
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| A Whole New World AwaitsIntegrated campaign · 27 May 2025 | Integrated campaign | Momentum Dubai | 27 May 2025 |
| Disney theme park resort reveal on Yas IslandIntegrated campaign · 26 May 2025 | Integrated campaign | Momentum Dubai | 26 May 2025 |
| Zindagi Ko Yas BolAd film · 27 Mar 2025 | Ad film | – | 27 Mar 2025 |
| Summer anthem with Miami bandAd film · 13 Jun 2023 | Ad film | – | 13 Jun 2023 |
| Jason Momoa, Chief Island Officer (#LiveItUpLikeMomoa)Ad film · 11 May 2023 | Ad film | – | 11 May 2023 |
| Miral brand identity refreshRebrand · 27 Oct 2022 | Rebrand | – | 27 Oct 2022 |