Summer 2024 OOH: WOW Frooti, Oh So Smoodh, Get Fizz
A summer outdoor push of more than 600 media assets across three brands: 'WOW Frooti' with Alia Bhatt in 74 cities, 'Oh So Smoodh' with Varun Dhawan in 90 towns and 'Get Fizz' with Kriti Sanon in 94 towns. Planning used a micro-catchment approach across landmarks, stations and bus shelters, with DOOH creative on top.
