Parle Agro
The company behind Parle Agro, with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 6 Mar 2025
Parle Agro signed Vicky Kaushal as brand ambassador for Appy Fizz and launched a TVC-led campaign, 'The One, The Only', built around the drink's bold, unconventional identity to connect with young consumers.
Talent: Vicky Kaushal.
Other · 25 Apr 2024
A summer outdoor push of more than 600 media assets across three brands: 'WOW Frooti' with Alia Bhatt in 74 cities, 'Oh So Smoodh' with Varun Dhawan in 90 towns and 'Get Fizz' with Kriti Sanon in 94 towns. Planning used a micro-catchment approach across landmarks, stations and bus shelters, with DOOH creative on top.
Talent: Alia Bhatt, Varun Dhawan, Kriti Sanon.
Festive · 2 Apr 2024
A summer campaign for Frooti fronted by Alia Bhatt, positioning the mango drink around carefree, fun-filled moments during the hot season.
Talent: Alia Bhatt.
Ad film · 2 Apr 2024
Two summer films with Alia Bhatt built on the idea that fun is for everyone. In the first she is surrounded by miniature characters from the Frooti world; in the second a sip turns a boring hold-music moment around, and the spot sells the tiffin-size mini pack. Released at the start of the IPL.
Talent: Alia Bhatt.
Ad film · 29 Mar 2024 · Reported value Rs 20
A summer film for the flavoured-milk brand with Varun Dhawan repeating the tagline 'Oh so SMOODH', and a new cartoon cow introduced as the brand's advocate. It also carried the move of Chocolate Hazelnut and Toffee Caramel into Rs 20 PET bottles.
Agency: &Walsh. Talent: Varun Dhawan.
Ad film · 30 Mar 2022
A two-part summer campaign for the malt-flavoured fruit drink with Arjun Kapoor as brand ambassador, framing B Fizz as a drink for the brave. It ran through the IPL and world television premieres of films.
Agency: &Walsh. Talent: Arjun Kapoor.
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