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Nike India

The company behind Nike, with 3 confirmed deals on Monumentum.

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Launch · 9 Jan 2026

Shubman Gill fronts the global launch campaign for the Nike Mind 001 mule and Mind 002 sneaker, Nike's first footwear built on neuroscience to help athletes feel calm and present before and after competition. His second global Nike campaign in a few months, announced for India from Mumbai with General Manager Tarundeep Singh.

Talent: Shubman Gill.

Nike→Why Do It?

Integrated campaign · 5 Sep 2025

Nike's global anthem film reviving 'Just Do It' for a new generation, reframing greatness as a choice rather than a result. India's Shreyas Iyer appears in a cast of eleven athletes that includes LeBron James, Carlos Alcaraz, Caitlin Clark and Vini Jr.; the campaign was released for India from New Delhi.

Talent: Shreyas Iyer, Carlos Alcaraz, Saquon Barkley, Caitlin Clark, Tara Davis-Woodhall, LeBron James, Rayssa Leal, Scottie Scheffler, Vini Jr., Hunter Woodhall, Qinwen Zheng.

Nike→Da Da Ding

Ad film · 13 Jul 2016

Older landmark: a three-minute music video directed by Francois Rousselet in which Deepika Padukone and Indian sportswomen including hockey player Rani Rampal and surfer Ishita Malaviya play hard, pushing girls to take up sport in a market where Nike had advertised mostly around cricket. Wieden+Kennedy's first Nike India work after winning the account in 2015; it ran on TV, outdoor and digital.

Agency: Wieden+Kennedy. Talent: Deepika Padukone, Rani Rampal, Ishita Malaviya.

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