Mastercard India
The company behind Mastercard India, with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 3 Jul 2026
Nine short films on everyday payment moments (bills, travel bookings, EMI purchases, contactless taps, merchant offers, secure online payments) arguing that the card delivers rewards, security and experiences beyond the transaction. Eight weeks across social, digital TV, OTT and cinemas in several Indian languages.
Digital/social · 25 Nov 2025
Five films with Ishaan Khatter and Krithi Shetty that make a phone tap a style statement, released in phases with creator 'tap moments' on Reels and Shorts, quizzes and user content, plus on-ground 'Tap Zones' at cafes and stores. Creative by McCann Worldgroup India.
Agency: McCann Worldgroup India. Talent: Ishaan Khatter, Krithi Shetty.
Sponsorship activation · 9 Dec 2022
Films made with the BCCI on the journeys of Shafali Verma, Harleen Kaur Deol and Renuka Singh, run during the India-Australia women's T20 series in Mumbai to push back on cricket being seen as a men's game, with a fan pledge hosted on priceless.com.
Talent: Shafali Verma, Harleen Kaur Deol, Renuka Singh.
Integrated campaign · 7 Dec 2022
Co-branded campaign with Citi India telling people to step out after two years of lockdown, structured like a viral song video: a teaser, a main film with Tiger Shroff, Rashmika Mandanna and rapper DIVINE, then a hook-step challenge, extended into Diwali under #StartSomethingPriceless.
Talent: Tiger Shroff, Rashmika Mandanna, DIVINE.
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