Mastercard India × ICC Men's Cricket World Cup, 2023

Integrated campaign · 3 Jul 2026

Nine short films on everyday payment moments (bills, travel bookings, EMI purchases, contactless taps, merchant offers, secure online payments) arguing that the card delivers rewards, security and experiences beyond the transaction. Eight weeks across social, digital TV, OTT and cinemas in several Indian languages.

Title · Event · 2026

Brand owner and title of the property; the series is Mastercard's own live entertainment platform, curated with TribeVibe and EVA Live, and included a Learning Links Foundation tie-up that seated about 90 students from underserved communities.

Powered by · Event · 2026

"Powered by" lock-up carrying the Mastercard logo on the festival's own homepage.

Presenting · Event · 2026

The nine Papa Yaar Mumbai shows at Dome, SVP Stadium (12-14 and 19-20 June 2026) were staged as part of Mastercard's multi-city entertainment series.

Digital/social · 25 Nov 2025

Five films with Ishaan Khatter and Krithi Shetty that make a phone tap a style statement, released in phases with creator 'tap moments' on Reels and Shorts, quizzes and user content, plus on-ground 'Tap Zones' at cafes and stores. Creative by McCann Worldgroup India.

Agency: McCann Worldgroup India. Talent: Ishaan Khatter, Krithi Shetty.

Conference sponsor · Event · 2025

Conference Sponsor on the Dubai Airshow sponsors page; the wall is undated and carries the most recent edition, so the year is inferred.

Partner · Event · 2025

Gold Partner at the event; wording as printed on the official partner page.

Sponsorship activation · 9 Dec 2022

Films made with the BCCI on the journeys of Shafali Verma, Harleen Kaur Deol and Renuka Singh, run during the India-Australia women's T20 series in Mumbai to push back on cricket being seen as a men's game, with a fan pledge hosted on priceless.com.

Talent: Shafali Verma, Harleen Kaur Deol, Renuka Singh.