KRBL (India Gate)
The company behind India Gate, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 10 Mar 2026
Women's Day campaign built around a viral menu-card visual that reclaims words like 'hot', 'spicy' and 'sizzling' from casual use about women, challenging language that passes objectification off as praise.
Digital/social · 16 Jan 2026
A digital-first campaign timed to Quitters' Day, the January date when new-year health resolutions usually collapse. Uplife reframes the moment from quitting to consistency and pushes small everyday hacks and healthy-eating cues built around its cooking oils and brown basmati rice.
Integrated campaign · 17 Sep 2025
Pre-festive film for India Gate Classic narrated by Amitabh Bachchan: three stories about time slipping away with loved ones, set against rice aged two years; ran on TV and CTV, OTT (JioCinema, Hotstar, Zee5, SonyLiv, MX Player), YouTube and Meta, outdoor, cinema and in-store.
Talent: Amitabh Bachchan.
Purpose · 19 Aug 2025
Third year of the anti-hunger platform: a closed-door dinner served influencers food on plates 32% broken, the share of Indian children UNICEF counts as hungry or under-nourished, timed ahead of Independence Day.
Regional · 8 Nov 2024
Maharashtra campaign positioning basmati as an everyday rice for Varan Bhaat and Masale Bhaat, with new Gini, Mini, Tini and Niki packs; the film has a wife bringing her factory-worker husband his favourite meal at work with their children.
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