Midea
Midea sponsors 1 property, mostly football, and has 1 campaign on record.
2 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Sleeve sponsor · Team · 2020
Sleeve sponsor of Mumbai City, 2020–2021.
Ambassadors
Talent named in Midea's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rashmika Mandanna | Current | 3 Apr 2025 | 3 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 3 Apr 2025
Carrier Midea India signed Rashmika Mandanna as the face of Midea air conditioners to front a summer campaign across TV, digital, print and retail, aimed at lifting awareness of and trust in the Midea cooling range while the company expands distribution.
Talent: Rashmika Mandanna.
4 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Sevilla, 2025–present. Listed for the 2025–26 season.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Midea is listed among NEVER TOO SMALL's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Midea is listed among The Action Lab's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against energy & industrial peers
Confirmed deals only. The full energy & industrial leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Midea | 1 | 0 | 1 | Football | 3 Apr 2025 |
| Tata Group (corporate brand) | 7 | 4 | 0 | Cricket | 2026 |
| Vedanta | 6 | 6 | 3 | Running and fitness | 21 Mar 2026 |
| ADNOC | 7 | 7 | 1 | Motorsport | 29 Jul 2026 |
| Reliance Industries (Jio, Reliance Retail) | 8 | 5 | 2 | Business, tech and industry | 30 Mar 2026 |
Where peers sponsor and Midea doesn't
| Property | Peers on it |
|---|---|
| India Energy Week | Vedanta, ADNOC, Reliance Industries (Jio, Reliance Retail) |
| WAVES - World Audio Visual & Entertainment Summit | Tata Group (corporate brand), Reliance Industries (Jio, Reliance Retail) |
| Tata Mumbai Marathon | Tata Group (corporate brand), Vedanta |
| ADIPEC | ADNOC |
| Bengaluru Tech Summit | Reliance Industries (Jio, Reliance Retail) |
| MAMI Mumbai Film Festival | Reliance Industries (Jio, Reliance Retail) |
| Yas Marina Circuit season | ADNOC |
| Jashn-e-Rekhta | Vedanta |
Questions people ask
What does Midea sponsor?
Midea has 1 confirmed sponsorship property on record, mostly in football, including Mumbai City. The latest is dated 3 Apr 2025.
Who are Midea's brand ambassadors in 2026?
Campaigns since April 2025 feature Rashmika Mandanna. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Midea signs something new
One email when Midea or an energy & industrial rival signs a sponsorship, an ambassador or a campaign.
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