Haier India
The company behind Haier, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 10 May 2025
A Mother's Day digital film on shared parenting, telling the story of a working mother whose career is possible because her husband steps into the parenting role. It features real working mothers from within Haier India and frames the company's AI-driven appliances as reducing chore loads at home.
Festive · 2023
Haier India's first AI-generated video campaign, released for Diwali 2023 when the festival coincided with the ICC World Cup, pairing festive cheer with cricket excitement to showcase the product line-up. Described by the head of marketing as the launch of the brand's festivals-plus-sports approach.
Purpose · 2 Oct 2021
A series of TVCs profiling four women achievers - mountaineer Arunima Sinha, commando trainer Seema Rao, chess grandmaster Harika Dronavalli and mountain biker Anissa Lamare - as an extension of Haier's 'Silent Performers' platform for quiet, high-performance appliances. Recorded as the landmark predecessor of the brand's purpose work.
Talent: Arunima Sinha, Seema Rao, Harika Dronavalli, Anissa Lamare.
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