Haier × Bigg Boss 19, 2025
- Brand
- Haier · Consumer electronics
- Property
- Bigg Boss 19 · JioHotstar / Colors
- Tier
- Associate sponsor
- Date
- 24 Aug 2025
- Source
- exchange4mediaMediaBrief
Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
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Haier's other deals
Purpose · 10 May 2025
A Mother's Day digital film on shared parenting, telling the story of a working mother whose career is possible because her husband steps into the parenting role. It features real working mothers from within Haier India and frames the company's AI-driven appliances as reducing chore loads at home.
Festive · 2023
Haier India's first AI-generated video campaign, released for Diwali 2023 when the festival coincided with the ICC World Cup, pairing festive cheer with cricket excitement to showcase the product line-up. Described by the head of marketing as the launch of the brand's festivals-plus-sports approach.
Purpose · 2 Oct 2021
A series of TVCs profiling four women achievers - mountaineer Arunima Sinha, commando trainer Seema Rao, chess grandmaster Harika Dronavalli and mountain biker Anissa Lamare - as an extension of Haier's 'Silent Performers' platform for quiet, high-performance appliances. Recorded as the landmark predecessor of the brand's purpose work.
Talent: Arunima Sinha, Seema Rao, Harika Dronavalli, Anissa Lamare.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of Chennaiyin, 2015–2016.
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