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Haier × Chennaiyin, 2015

Brand
Haier · Consumer electronics
Property
Chennaiyin · Indian Super League
Tier
Shirt sponsor
Date
2015
Source
www.haier.comWikipedia

Front-of-shirt sponsor of Chennaiyin, 2015–2016.

Credits

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Haier India's first AI-generated video campaign, released for Diwali 2023 when the festival coincided with the ICC World Cup, pairing festive cheer with cricket excitement to showcase the product line-up. Described by the head of marketing as the launch of the brand's festivals-plus-sports approach.

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A series of TVCs profiling four women achievers - mountaineer Arunima Sinha, commando trainer Seema Rao, chess grandmaster Harika Dronavalli and mountain biker Anissa Lamare - as an extension of Haier's 'Silent Performers' platform for quiet, high-performance appliances. Recorded as the landmark predecessor of the brand's purpose work.

Talent: Arunima Sinha, Seema Rao, Harika Dronavalli, Anissa Lamare.

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