#BehindEveryMom
A Mother's Day digital film on shared parenting, telling the story of a working mother whose career is possible because her husband steps into the parenting role. It features real working mothers from within Haier India and frames the company's AI-driven appliances as reducing chore loads at home.
More from Haier
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Do-Do DiwaliFestive · 2023 | Festive | – | 2023 |
| Perform Big, SilentlyPurpose · 2 Oct 2021 | Purpose | – | 2 Oct 2021 |