Skip to content
Subscribe
PurposeIndia10 May 2025

#BehindEveryMom

A Mother's Day digital film on shared parenting, telling the story of a working mother whose career is possible because her husband steps into the parenting role. It features real working mothers from within Haier India and frames the company's AI-driven appliances as reducing chore loads at home.

BrandHaier
AgencyNot named
TalentNot named
Channelsdigital, social
Sourceafaqs!

More from Haier

CampaignTypeAgencyDate
Do-Do DiwaliFestive · 2023Festive–2023
Perform Big, SilentlyPurpose · 2 Oct 2021Purpose–2 Oct 2021