Voltas
Voltas sponsors 1 property, mostly film, and has 3 campaigns on record. 1 confirmed in 2026.
4 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 2017
Placed by Brand Street India. The agency credited these four integrations with 60% business growth in the quarter, which is the closest thing on the record to what this end of the market is worth.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 11 May 2026
A Mother's Day campaign for Voltas Beko exploring motherhood beyond biology, arguing that everyday acts of care and love -- not convention -- are what define a mother.
Regional · 19 Dec 2024
A winter revival of Voltas' All-Weather campaign aimed at North India, again fronted by mascot Murthy, promoting the heating function of Voltas air conditioners for the region's winter needs.
Integrated campaign · 13 Mar 2024
Voltas' summer campaign for its SmartAir ACs brought back its long-running mascot Murthy, running across TV, digital, print, radio and OOH.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Voltas | 1 | 1 | 3 | Film | 11 May 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Voltas doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Voltas sponsor?
Voltas has 1 confirmed sponsorship property on record, mostly in film, including Badrinath Ki Dulhania. The latest is dated 11 May 2026.
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