Do-Do Diwali
Haier India's first AI-generated video campaign, released for Diwali 2023 when the festival coincided with the ICC World Cup, pairing festive cheer with cricket excitement to showcase the product line-up. Described by the head of marketing as the launch of the brand's festivals-plus-sports approach.
| Brand | Haier |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | MediaNews4U |
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