CEAT
The company behind CEAT, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 20 Feb 2026
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
Agency: Ogilvy India. Talent: Zoya Akhtar.
Ad film · 31 Mar 2023
A new SUV tyre range campaign fronted by three India cricketers, timed to the brand's cricket-season marketing push.
Talent: Rohit Sharma, Shreyas Iyer, Shubman Gill.
Purpose · 10 Dec 2022
A consumer-awareness campaign fronted by brand ambassador Aamir Khan urging buyers to check for a 5-star energy-efficiency rating when choosing tyres.
Talent: Aamir Khan.
Digital/social · 8 Aug 2022
A Friendship Day campaign run jointly with Royal Enfield promoting road-safety habits among riders, framed as a 'friendship with safety'.
Ad film · 29 Oct 2020
Aamir Khan plays a crash-test dummy who has watched other dummies come off badly and refuses to take part until he has checked the tyres, closing on the line that when it comes to safety you should not be a dummy. Made for the SecuraDrive premium car tyre aimed at sedans and compact SUVs.
Talent: Aamir Khan.
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