CEAT × TATA IPL 2026
- Brand
- CEAT · Automotive
- Property
- TATA IPL 2026 · Star Sports / JioHotstar
- Tier
- Associate sponsor
- Date
- 2026
- Source
- Social Samosa
Strategic timeout partner for IPL 2026. The timeout itself carries the brand name in the broadcast.
Credits
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CEAT's other deals
Festive · 20 Feb 2026
A T20 World Cup campaign directed by Zoya Akhtar and built by Ogilvy India around a skid-challenge, playing on the idea of control amid the chaos of an action shoot, as part of CEAT's continuing cricket-led brand platform.
Agency: Ogilvy India. Talent: Zoya Akhtar.
Official partner · Event · 2026
Tile in the "PARTNERS" group labelled "STRATEGIC TIMEOUT PARTNER".
Official partner · Event · 2026
Listed under "PARTNERS" on the WPL sponsor wall.
Official partner · Event · 2025
Listed as "official strategic timeout partner".
Official partner · Event · 2025
Listed as "OFFICIAL STRATEGIC TIMEOUT PARTNER".
Official partner · Event · 2024
Listed as "official strategic timeout partner".
Official partner · Event · 2024
Listed as "OFFICIAL STRATEGIC TIMEOUT PARTNER".
Ad film · 31 Mar 2023
A new SUV tyre range campaign fronted by three India cricketers, timed to the brand's cricket-season marketing push.
Talent: Rohit Sharma, Shreyas Iyer, Shubman Gill.
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