Asian Paints
The company behind Asian Paints, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Influencer · 1 Sep 2026
Four branded reels made with The Viral Fever using the cast of Panchayat, including Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo, to explain the anti-damp technology in Tractor Emulsion and Ace Exterior Emulsion. The series had crossed 7.7 million views at the time of reporting.
Regional · 15 Aug 2026
A south India campaign by Ogilvy for the Beautiful Homes Painting Service, built around a sceptical father whose son walks him through a painting job that finishes without the usual mess. The films work in regional family dynamics and cover the service's site inspection, AI colour visualiser and money-back guarantee.
Agency: Ogilvy India.
Festive · 13 Aug 2026
An Independence Day print campaign built as a visual collage of homes across India, celebrating the colours that shape Indian homes and the people who live in them.
Regional · 11 Aug 2026
A set of films for southern Indian audiences built on 'delightful disbelief': a sceptical father is walked through a hassle-free paint job by his son, showcasing site inspection, AI colour visualisation and a money-back guarantee.
Agency: Ogilvy India.
Digital/social · 30 Jun 2026
A collaboration with Zomato that used house colours as delivery landmarks: for 15 days the food-delivery app showed colour identifiers on nearly four million orders, backed by a digital film about a delivery partner navigating by house colour instead of street address.
Agency: White Rivers Media.
Integrated campaign · 17 Apr 2026
A corporate campaign built on the idea that Indian homes are recognised by colour rather than formal address, extending the brand's warranty messaging into a statement about durability and memory. It followed 2025's 'Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai' and rolled out during the IPL, where Asian Paints is an associate broadcast sponsor.
Agency: Ogilvy India.
Launch · 20 Jun 2025
A launch campaign for Apcolite All Protek with brand ambassador Virat Kohli, conceptualised by McCann Worldgroup. The film runs through the everyday hazards of juice boxes, milkshakes and crayons to show stains being repelled before they settle.
Agency: McCann Worldgroup India. Talent: Virat Kohli.
Ad film · 21 Mar 2025
A TVC for Ace Exterior Emulsion and Tractor Emulsion in which homeowners keep betting on their painted walls holding up, and keep winning, to carry the four-year warranty message. Conceptualised by Ogilvy Mumbai and directed by Shayak Roy.
Agency: Ogilvy India.
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Ad film · 6 Oct 2023
A McCann Worldgroup film set in a Kerala home where two children paint an elephant onto the wall with ketchup and the wall pushes the stains back out. A refrain of 'Bhaag Daag Bhaag' carries the stain-repellent claim for Apcolite All Protek.
Agency: McCann Worldgroup India.
Ad film · 22 Aug 2023
A film in which Deepika Padukone fights goons in her living room, and the shot turns out to be a Karan Johar movie set. Johar then ignores her performance to admire the crack-free wall behind her. Released alongside a Royale Designer Palette of 35 shades by Sabyasachi.
Talent: Deepika Padukone, Karan Johar.
Integrated campaign · 14 Jan 2023
Ranbir Kapoor plays both a stage magician and an Ultima Protek contractor in an Ogilvy film directed by Abhinay Deo, extending the long-running lamination line about protecting a house from baarish, dhoop and dhool. It ran on TV, print, OOH, point of sale and digital.
Agency: Ogilvy India. Talent: Ranbir Kapoor.
Launch · 20 Sep 2022
The launch campaign for Royale Glitz, a TVC with brand ambassador Deepika Padukone that pushed the paint's sheen and its protection against hairline and shrinkage cracks.
Talent: Deepika Padukone.
Launch · 2 Sep 2020
Two digital films by Kinnect launching Beautiful Homes Service, playing on the misses people hit when planning their own interiors and positioning the end-to-end design and execution service as the fix.
Agency: Kinnect.
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