Asian Paints × Special Ops 2, 2025
- Brand
- Asian Paints · Home & building
- Property
- Special Ops 2 · JioHotstar
- Tier
- Associate sponsor
- Date
- 18 Jul 2025
- Source
- JioStarafaqs!
Asian Paints was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
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Asian Paints's other deals
Co-branded campaign · Series · 1 Sep 2026
Asian Paints commissioned TVF for four branded reels featuring the Panchayat cast in character - Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo - selling Tractor Emulsion and Ace Exterior Emulsion's anti-damp technology to Tier 2 and Tier 3 homeowners. The reels had crossed 7.7 million views across social platforms.
Influencer · 1 Sep 2026
Four branded reels made with The Viral Fever using the cast of Panchayat, including Kranti Devi, Banrakas, Damaad Ji, Vikas and Khushboo, to explain the anti-damp technology in Tractor Emulsion and Ace Exterior Emulsion. The series had crossed 7.7 million views at the time of reporting.
Regional · 15 Aug 2026
A south India campaign by Ogilvy for the Beautiful Homes Painting Service, built around a sceptical father whose son walks him through a painting job that finishes without the usual mess. The films work in regional family dynamics and cover the service's site inspection, AI colour visualiser and money-back guarantee.
Agency: Ogilvy India.
Festive · 13 Aug 2026
An Independence Day print campaign built as a visual collage of homes across India, celebrating the colours that shape Indian homes and the people who live in them.
Regional · 11 Aug 2026
A set of films for southern Indian audiences built on 'delightful disbelief': a sceptical father is walked through a hassle-free paint job by his son, showcasing site inspection, AI colour visualisation and a money-back guarantee.
Agency: Ogilvy India.
Digital/social · 30 Jun 2026
A collaboration with Zomato that used house colours as delivery landmarks: for 15 days the food-delivery app showed colour identifiers on nearly four million orders, backed by a digital film about a delivery partner navigating by house colour instead of street address.
Agency: White Rivers Media.
Integrated campaign · 17 Apr 2026
A corporate campaign built on the idea that Indian homes are recognised by colour rather than formal address, extending the brand's warranty messaging into a statement about durability and memory. It followed 2025's 'Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai' and rolled out during the IPL, where Asian Paints is an associate broadcast sponsor.
Agency: Ogilvy India.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
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